Hi, I'm Satoshi Tai
Turning "gut-feel" suggestions into evidence-based actions.
I combine quantitative analysis and behavioral economics to prioritize CRO initiatives, design high-performing web experiences, and run the full cycle — from data to design to A/B test reporting.
Design Philosophy
Quiet Precision Design
Great design doesn't call attention to itself.
The design I believe in might seem understated at first glance. No flashy animations, no visuals that exist purely to impress — nothing I haven't judged necessary. What remains is a single-minded commitment to getting the right message to the right person.
In marketing, surprising users is not the goal. The goal is to help them feel the value of a product or service and understand what it means for them. Design, then, must serve as a translator — carrying the features and messages that live behind the surface.
What to show, what to leave out, where to direct the eye — every decision begins with the same question: will this land clearly, for this person, at this moment?
Considered precision, held quietly. That is the philosophy I call Quiet Precision.
What I Bring
Three strengths that move the CVR needle
01
Identify problems with data
Using GA4 and other analytics tools, I set priorities based on numbers — not gut feel — and drive projects forward with evidence at every step.
02
Design with theory
I apply behavioral economics to fill the gaps that data alone can't explain, grounding every recommendation in a rationale that stakeholders can buy into.
03
Own the full process
Analysis, UI design, and implementation direction — handled end-to-end. Proposals don't stop at the deck; I stay accountable until the numbers move.
How I Work
End-to-end ownership: analysis → design → testing → reporting
STEP 01
Discovery & Analysis
Identify problems via GA4 & heatmaps
STEP 02
Hypothesis & Strategy
Prioritize using data & behavioral economics
STEP 03
UI Design & Testing
Design in Figma, validate with A/B tests
STEP 04
Measurement & Reporting
Report results with data, feed into next iteration
Work & Background
If my track record or background has caught your interest, explore the pages below.
